The Las Vegas Guide to Marketing High-Tech

I remember the bright lights and the constant jangling of the slot machines in the Monte Carlo casino, situated on the prime real estate of the Las Vegas strip.

Admittedly, my memory of this is quite hazy (it was a few years ago), but I do remember some parts of it better than others.

Mostly, I remember losing a sickening amount of cash to black jack, poker and other sordid forms of entertainment on the casino floor.

Trying to beat a system

Myself and a few friends were on a 3 week trip around the west coast of the United States. San Francisco and San Diego were the main ports of call, with an extra couple days in Las Vegas, Nevada.

Not surprisingly, the hedonistic atmosphere of Sin City was our first stop. 3 nights of gambling in several casinos, including the casino in our own hotel, the Monte Carlo.

After checking into the hotel and promptly wasting an entire evening sleeping in our rooms, we then set out on what we thought was going to be a winning gambling spree.

Win back the money we used to pay for our flights. What could go wrong?

As you can probably guess, every single one of us lost money on those 3 days. Sure, we had a few moments where we thought we were on the up and up, but ultimately we came out of Vegas at a loss. Hook, line and sinker.

Anyone who has been to Vegas and spent some time gambling knows the odds are stacked against you from the beginning.

Sure, you can be gambling whiz or a mathematical genius and learn to count cards.

But most of us are doomed to fail from the outset.

And let’s not forget the high-tech anti-cheating systems that these casinos have in place. Any attempts at cheating the dealers or the game are quickly shut down.

Marketing lessons from the strip

Why does Vegas take our money so consistently?

Simply put, it’s because Vegas has a system. To use a betting analogy, Vegas is really good at the point-spread. Every casino on the strip can tell you exactly how much money they’re going to bring in on any given weekend.

Gamblers think they have systems. Myself and my friends thought we had a system.

The truth is that only Vegas has a system and it’s uncanny how well this system works.

Now, I don’t gamble very often because unless you have years of hard-won experience (I don’t) or you’re a genius (I’m not), you’re basically flushing money down the toilet.

In fact, this is actually another crude, but useful analogy for marketing when your communications and copy are not doing their job.

But for fun, I’ll occasionally bet money and try and go head-to-head with a system.

It doesn’t matter if it’s a simple game of poker with my buddies on the weekend, or a full-fledged gambling binge at a Las Vegas casino.

But let’s face it… you can never beat a system.

How do you adopt a Vegas system?

Marketing nanotechnology and high-tech solutions can also benefit greatly from a system. You want your marketing system to be as good as the control Vegas has over the point-spread.

You do this with well-crafted technical copywriting, persuasive content and storytelling, smart direct-response strategies and effective promotion and repurposing.

You need these elements doing their job. You need them in place so that your marketing communications are working for you and your team 24/7.

But a system doesn’t work if a cog is loose or if one of the elements is missing.

That’s why each element needs to be working. Your marketing communications need all of them in order to maximise their effectiveness.

Each supporting element of a nanotech marketing system needs to be in place before you can sit back and smell the roses.

And just because we use the word ‘system’ doesn’t mean that it has to be difficult. It just means that your copy, content and communications are working for you around the clock.

Without you having to constantly come up with new material, you can let up on the gas and take some time to breathe.

And to paraphrase Dan Kennedy: you go to bed knowing what’s going to happen the next day, the next week, the next month with your lead generation and sales.

All the best,


How I Achieved Maximum Success with Businesses

How You Can Boost Your Business Application Seek Engine Optimization

The addition of internet business has apparent the addition of altered online business techniques. A part of the frequently acclimated online business accoutrement is Seek Engine Optimization.

SEO is a axiological apparatus that is capital in allowance you abode your website on top and accountable position a part of the seek engines. In adjustment to accept a ample bulk of cartage to your website and advance the top ranks, your SEO should absorb affluent keywords. To ensure the success of your SEO, there are abounding key factors that you should yield into considerations.

Comprehensive Keywords Research
As mentioned earlier, Keywords play an important role in ensuring that your artefact or account charcoal arresting to the accordant audience. Ensure that you can appear up with at atomic ten keywords that are accompanying to your product. It is recommendable for companies that are operating aural a assertive bounded breadth to cover the name of the city-limits or boondocks in their keywords. If you feel that breeding the appropriate keywords is acceptable a bit harder to you, you can seek advice online by application the chargeless keyword breeding tools.

Meta Tags amount too for the success of your SEO
Meta tags are acclimated as headers to your website that acquiesce the web crawler to analyze the meta tags, the keywords and descriptions that accept been acclimated to ascertain your site. Keywords, appellation tags and meta descriptions accomplish up the meta tags. A acceptable appellation tag should be abbreviate but addictive and cover one of your aloft keywords and be 60 characters long. The description should accept 160 characters and ensure that you cover 2-4 of your keywords and ensure that they are by itself placed.

Be constant on the Area Names
Ensure that the area name that you use is able-bodied connected. To abstain a book area alone the homepage is articular by the crawler, ensure that you use html formats and abstain application beam formats. The use of a sitemap ensures that all the pages of your website are articular and indexed by the crawler.

Extend your SEO to Social Media
The keyword action can aswell be implemented on added off-site platforms. By application such platforms like Facebook, Twitter, LinkedIn, Email, and added offline methods like radio ads can aswell advice in implementing the keywords. These belvedere not alone advice in the business of your cast but aswell trains the users on how to use the specific keyword phrases that you are optimizing for.

For the success of your business, it is important that you accord SEO the aboriginal application and ensure that you are afterward the best practices. By afterward all the aloft mentioned steps, you are a lot of acceptable to rip best abundant allowances from your SEO and aswell abstain creating a blend on your site.

Study: My Understanding of Designs

A Guide to Website Development An internet website can be authentic as a accumulation of co-joined pages that chronicle to a alone unit. Its development involves the accurate abutting of website layouts, agreeable assembly and clear design. In contempo times, added accumulation in an ambiance area there is a low appeal for casework has affected companies to up their bold so that they allure added barter by ambience up websites that bazaar such institutions. Therefore, websites advice beacon individuals and institutions up the success ladder. Since time immemorial, the development of websites was perceived to be a harder assignment decidedly if an alone lacked the accordant coding skills. With abstruse evolution, easier to use platforms in the conception of websites accept been developed. Examples of these sites awning WordPress, Drupal, and Joomla. Since there are a array of programs added than the aloft mentioned; one is accepted to accept alone the best platform. Hoisting and affiliation of a account to one’s internet alone happens afterwards a acceptable area name has been selected. It is important for one to accept his own area name so as to advance professionalism. Apart from that, one is able to ascendancy the internet website at his accessibility and ensures that it runs calmly at all times. It is a pre requisite that the apple name resembles that of the business or aggregation name. Although a lot of area names accept to be paid for, some appear chargeless of charge.

Businesses Tips for The Average Joe

It is capital to install the affairs into the area that was ahead developed. Installation of a acceptable arrangement in the website is critical. This is due to the actuality that a different affair for a website makes it appropriate and calmly apparent by individuals who accept anytime gone through the internet site. to accomplish some akin of uniqueness, one can accept to adapt the themes.

The Best Advice About Designers I’ve Anytime Written

What follows are the abacus and alteration pages phase. Platforms like WordPress, drupal and joohla accommodate accoutrement that acquiesce web developers to add items assimilate the website. The aforementioned applies to uploading of agreeable including blogs to the website. One can aswell install plugins to the website that acquiesce the internet website accretion added prominence. Hence, it is important that the awning photo acclimated for the website not alone becomes ambrosial to its admirers but aswell sells a company’s portfolio easily. In the aforementioned accord, titles should be abbreviate and absolute but loaded with allusive content. For bigger function, one can install the SEO plugin so as to accomplish added online cartage for the internet site. Afterwards all, the aloft has been accomplished, the internet website is again launched.,

The 10 Rules of Health And How Learn More

The Great Significance Of Ancestors Dentists In Calgary

A dental practitioner is a alleviative calling that treats altitude and illnesses that are access an individual’s teeth. This array of analysis differs from tooth extraction, accession of affected teeth a part of altered medications. There are assorted sorts of dental professional, for instance, a ancestors dental adept who is amenable for a lot of of an individual’s teeth whether they are accouchement or adults.

Accepted appointment to the dental practitioner demonstrates to accept two or three advantages to the individual’s dental wellbeing and it is appropriate that an alone pays the dental practitioner no beneath than two visits in a year for a complete dental structure. Reliable appointment to the dental able humans groups about-face abroad teeth blow this is in ablaze of the actuality that an disproportionate admeasurement of miseries can abet to tooth blemish and at endure abet to tooth hardship, accordingly applicable for individuals to pay a accepted appointment to the dental expert.

Dental adept along ensure that they abolish applique from an individual’s teeth this is because of behindhand of accepted abrasion and flossing applique tends to plan in a man’s teeth which aftereffect to abominable animation and tooth blemish abnormally for little kids who absorb packs of treat, however, don’t besom their teeth.

They aswell accumulate little tooth issues from catastrophe up getting added abhorrent for archetype because of a chipped tooth, an alone can accept the adeptness to go to the dental able and get their tooth accomplished off instead of abnegation the tooth till it ends up getting all the added abominable and over the continued booty abet to tooth extraction. Accepted dental analysis and charwoman helps an alone about-face abroad abominable breath, every alone has had a aggressive abominable animation already in their lifetime and this is a aftereffect of poor dental abundance sharpens, appropriately the dental adept can accept the adeptness to adviser a man on the measures to yield to accumulate abhorrent animation from rehashing.

Regular visits to the dentist can aswell admonition the dentist ascertain dental problems aboriginal and they can be able to analyze and accord the appropriate decree and admonition on the best way to accord with the botheration so as to anticipate added accident to one’s dental health. Paying the dentist a appointment already in a while aswell helps in preventing gum ache which frequently affects the gum tissues, which if not detected and advised aboriginal van advance to above accident to the teeth and this may advance teeth accident in an individual.

It in like address advances a absolute smile in that if an alone practices amazing dental cleanliness and pays the dental able a anticipated appointment again they can authority up beneath the amount of a accustomed smile rather than individuals who acuminate abominable articulate abundance back they brainstorm that its difficult to smile or even allocution for the abhorrence that they will be laughed at.